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How to Assess an Ad’s Creativity

This test can help you better target your ad investments. (#howinteresting #crm How to Assess an Ad’s Creativity – This test can help you better target your ad investments. See on blogs.hbr.org Related...

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Keynote slides: Crowds and the future of creativity and innovation – Trends...

See on Scoop.it – Designing design thinking driven operations HT @rossdawson Keynote slides: Crowds and the future of creativity and innovation http://t.co/KLgvRmUFaP See on rossdawsonblog.com...

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Psychology for Marketers: 9 Revealing Principles of Human Behavior

See on Scoop.it – Designing design thinking driven operations Brush up on these 9 psychology principles to help improve the effectiveness of your marketing. See on blog.hubspot.com Photocredit: Change...

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Mark Ingwer on High Time for Empathetic Marketing

Let’s say that service design starts with empathy.  Mark Ingwer shares his insights, based on his 2012 book.  Enjoy! Guest author: Mark Ingwer, PhD, is a consumer psychologist and the managing partner...

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Mark Ingwer on How to apply the needs continuum in the marketplace

Guest author: Mark Ingwer, PhD, is a consumer psychologist and the managing partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in market research and consumer...

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RSA Animate – Sir Ken Robinson’s Changing Education Paradigms

Image by Paolo! via Flickr This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA’s Benjamin Franklin award....

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Learning customer personalities to better manage call centers

Let say that u use personas to design your customer contact touchpoints.  And these personas represent the majority of your real world custmers . Next step will be to characterize your customers in...

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Sharpening Your Skills: Motivation — HBS Working Knowledge

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The Emotional Cycle of Digital Interactivity

See on Scoop.it – Designing design thinking driven operations The Emotional Cycle of Digital Interactivity See on www.wwtid.com   Photocredit:  ViCOOLya & Saida Related articles Professional...

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The First Commandment: Know Thy Customer

See on Scoop.it – Designing design thinking driven operations If there were 10 Commandments for the modern marketer, # 1 would have to be: Know thy customer.I was reminded about this important truth...

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